Chevening Scholarship Marketing Campaign

Chevening, based in London, is the UK Government’s Global Awards Scholarship Programme for international students. To promote the programme this year their marketing team developed a clever idea to highlight the benefits of studying, not just in London but across the UK, and to highlight that ‘learning’ is all around us. To illustrate this their idea was to transform iconic UK landmarks into study areas, be it a desk, or a debating circle. Tidbury Photography was commissioned to research and develop a series of eight UK landmarks (representing all regions of the UK) and to photograph Chevening’s actual scholars in the studio, to be recomposed within the landscape scenes. These images will be used across their marketing campaign world-wide.

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